Marketing is noisy. Everyone's selling tactics - the latest hack, the newest platform, the "one weird trick." But tactics without strategy is just expensive experimentation.
I learned this working at agencies where I managed marketing for brands like NASCAR, Greystar, and Erin Condren. I saw firsthand what separates the campaigns that drive real business results from the ones that just look good in a deck.
The difference? Strategic clarity. Understanding not just what to do, but why. Knowing your audience so deeply that your marketing feels less like interruption and more like invitation. Building systems that compound over time, not just campaigns that spike and fade.
Why I became a consultant
After years in agency life - managing multi-million dollar accounts and developing full-funnel strategies for enterprise brands - I realized something: the strategic thinking I was doing for leading national brands is exactly what growing businesses need most, but rarely have access to.
Large brands have entire strategy teams. Growing businesses often have to figure it out themselves, or pay agency rates for execution when what they really need is the blueprint.
That's why I started consulting. I bring the strategic rigor of enterprise marketing to businesses that are ready to grow intentionally - without the overhead of an agency or the trial-and-error of doing it alone.
